Floathe Johnson, a Seattle advertising agency with $31 million in annual billings, will become part of the EvansGroup on Oct. 1.
Floathe Johnson will become EvansGroup Technology, boosting the EvansGroup's annual billings in Washington to $115 million. Maury Floathe will be president of the new division.
The deal involves stock and an undisclosed amount of cash, said Steve Bryant of EvansGroup.
The new division, with 50 employees who were owners of Floathe Johnson, will retain its Boise and London offices. It will move its Kirkland operations to the EvansGroup Building in Lower Queen Anne.
Floathe Johnson serves mainly technology clients such as Hewlett-Packard, Blue Cross of Washington and Alaska, Attachmate, Micron Technology, OneComm, Huntron Instruments, NorthWestNet and Bard Diagnostic Sciences.
Salt Lake City-based EvansGroup also is an employee-owned firm with a staff of more than 400 nationwide and annual billings exceeding $300 million. Dennis Miller, president of its Seattle office, said the firm long has wanted to service clients in the technology sector but lacked the expertise that Floathe Johnson will provide.