Andre Baruch, The Voice Of Lucky Strike

BEVERLY HILLS - Andre Baruch, whose prolonged and productive radio career ranged from broadcasting Brooklyn Dodgers' baseball games to announcing "Your Hit Parade," died Sunday at his home here.

His son, Wayne Baruch, said yesterday that the Parisian-born airwaves pioneer was 83 and died of the complications of old age.

Baruch, long identified as the voice of Lucky Strike cigarettes, worked one of his most enduring stints as announcer for "Your Hit Parade," a program in the 1930s and '40s that reported in extravagant detail the 10 top-selling songs of the preceding week. On that show and others, it was Baruch who boomed one of the most popular phrases to come out of World War II: "Lucky Strike Green Has Gone to War."

His sonorous voice also introduced "The Shadow" radio program, and he had a long affiliation with Kate Smith, the "Songbird of the South," on her radio show that made its debut in 1936.