Coppertone Cover Up

Remember the Coppertone ad that depicted a dog pulling down a little girl's swimsuit to reveal a pair of untanned buns?

Well, the logo will come alive in a new television campaign touting the suntan-lotion company's sunscreen for children.

In the spot, a mother applies sunscreen to her daughter. As the daughter giggles, a puppy starts to chase her. And then . . . the scene dissolves and the original logo, which was created in 1954, appears on the screen.